The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author]
Tipo de material:
TextoDetalles de publicación: Boston : Back Bay Books, 2002Edición: 1st Back Bay pbk. edDescripción: xii, 301 p. ; 21 cmISBN: - 9780316316965 (PB)
- 9780316346627 (HC)
- HM1033 G543t 2002
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HM1033 G543t 2002 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Acervo General | 015917 | |||
Libros
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HM1033 G543t 2002 (Navegar estantería(Abre debajo)) | 2 | Disponible | Acervo General | 015918 | |||
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Libros
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HM1033 G543t 2002 (Navegar estantería(Abre debajo)) | 3 | Disponible | Acervo General | 015919 |
Publicado originalmente: Boston : Little, Brown, c2000
Incluye referencias bibliográficas: p. [281]-291 e índice
The Three Rules of Epidemics -- The Law of the Few : Connectors, Mavens, and Salesmen -- The Stickiness Factor : Sesame Street, Blue´s Clues, and the Educational Virus -- The Power of Context (Part One) : Bernie Goetz and the Rise and Fall of New York City Crime -- The Power of Context (Part Two) : The Magic Number One Hundred and Fifty -- Case Study : Rumors, Sneakers, and the Power of Translation -- Case of Study : Suicide, Smoking, and the Search for Unsticky Cigarette -- Conclusion : Focus, Test, and Believe
"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate."--P. [4]
Compra 080811 163.00
