The growth strategies of hotel chains : best business practices by leading companies / Onofre Martorell Cunill
Tipo de material:
TextoDetalles de publicación: New York : The Haworth Hospitality Press, c2006Descripción: ix, 213 p. : il., gráf. ; 22 cmISBN: - 0789026643
- 9780789026644
- TX911.3.M3 C9727g 2006
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | TX911.3.M3 C9727g 2006 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 015956 |
Incluye referencias bibliográficas: p. 201-205 e índice
Ch. 1. The Concept of a Strategy -- Ch. 2. Competitive Strategies -- Ch. 3. Diversification versus Specialization -- Ch. 4. Vertical Integration -- Ch. 5. Horizontal Integration -- Ch. 6. Diagonal Integration -- Ch. 7. Acquisitions and Mergers -- Ch. 8. Strategic Alliances : The Case of Joint Ventures -- Ch. 9. Franchise Contracts -- Ch. 10. Management Contracts -- Ch. 11. Leaseholds and Ownership -- Ch. 12. Branding -- Ch. 13. The Internationalization-Globalization of Hotel Chains
"This firs-of-its-kind textbook presents a balanced overview of hotel chains´ growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Charts, tables, and figures make complex information easy to access and undestand"--P. [4]
Compra 071107 288.00
