Handbook on E-marketing for tourism destinations
Tipo de material:
TextoDetalles de publicación: Madrid : World Tourism Organization (WTO) ; Brussels : European Travel Commission (ETC), c2008Descripción: xxiv, 278 p. : il., gráf. ; 22 cmISBN: - 9789284412761 (UNWTO)
- 9789299005019 (ETC)
- OMT. Organización Mundial de Turismo
- International Union of Official Travel Organizations. European Travel Commission
- G155.A1 H23617 2008
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G155.A1 H23617 2008 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 017529 |
Navegando Biblioteca Antonio Enriquez Savignac estanterías, Colección: COLECCIÓN RESERVA Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
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| G 155 .A1 H1741 T7275 Tourism planning : policies, processes and relationships / | G155.A1 H23617 Handbook on tourism forecasting methodologies | G155.A1 H23617 Handbook on tourism forecasting methodologies | G155.A1 H23617 2008 Handbook on E-marketing for tourism destinations | G 155 .A1 H23617 2014 Handbook on E-marketing for tourism destinations : fully revised and extended version 3.0 / | G 155 .A1 H23617W Handbook on tourism destinations branding / | G 155 .A1 H35 Handbook on tourism product development |
Incluye referencias bibliográficas: p. [267]-278
Foreword -- Acknowledgements -- How to Use this Handbook -- Executive Summary -- E-Marketing for Tourism Destinations - The Big Picture -- Content Is King - How to build and Manage Content that Convinces the Customer -- Social Networking and User-generated Content (UGC) -- Make a Winning Website - The Keys to Success -- Search Engine Optimisation (SEO) - Getting Better Search Engine Results the 'Natural' Way -- How to Acquire and Develop Customers - Marketing Channels and the Use of Customer Relationship Management -- Branding - Project the Essence of the Destination -- E-commerce for destinations - Turning Enquiries into Sales -- Mobile Marketing - Exploiting the Essential Companion to Everyday Life -- The New Television - Convergence of Media : Interactive TV, Video, Internet and Gaming -- Online Destination Media Relations - How to Gain Online Coverage and Be Ready for a Crisis -- Supporting the Travel Trade in Source Markets -- E-marketing with the Destination´s Tourism Suppliers -- Income Sources for DMOs - Raising Income from Your E-marketing Services -- Measuring Success - Methods for Reporting of E-marketing Activity, and Continuous Measurement of Performance Quality and Outcomes -- Web Analytics - Boost Your Online Impact with Data-driven Optimisation -- How to Manage Your Domain Names - Choosing and Maintaining Domains that Support a Wide Range of E-marketing Activities -- Market Trends -- Glossary and Abbreviations -- List of Figures -- List of Tables
Compra 090131
