The future of business / Lawrece J. Gitman, Carl McDaniel
Tipo de material:
TextoDetalles de publicación: Cincinnati, Ohio : South-Western College Pub., 2001Edición: Millennium edDescripción: xxxi, 766 p. : il. ; 29 cmISBN: - 032411351X (hc : alk. paper)
- HD70.U5 G536 2001
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD70.U5 G536 2001 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 016526 |
Rev. ed. of: The world of business. 2nd ed. c1995
Incluye referencias bibliográficas e índice
P. One: The business environment - 1. Your future business begins now - 2. Understanding Envolving Economic Systems and Competition - 3. Competing in the Global Marketplace 4. Making Ethical Decisions and Managing a Socially Responsible Business - Appendix: Understanding the Legal and Tax Environment - P. Two: business ownership - 5. Forms of Business Ownership - 6. Entrepreneurship: Starting and Managing Your Own Business - P. Three: Business management - 7. Management and Leadership in Today's Organizations - 8. Designing Organizational Structures - 9. Managing Human Resources - 10. Motivating Employees and Creating Self-Managed Teams - 11. Undestanding Labor-Management Relations 12. Achieving World-class Operations Management - P. Four: Marketing management - 13. Understanding the Customer and Creating Goods ans Service that Satisfy - 14. Developing Quality Products at the Right Price - 15. Distributing Products in a Timely and Efficient Manner - 16.Using Integrated Marketing Communications to Promote Products - P. Five: Technology and information - 17. Using Technology to Manage Information - 18. Using Internet for Business Success - 19. Using Financial Information and Accounting - P. Six: Finance - 20. Understanding Money and Financial Institutions - 21. Financial Management - 22. Financial Management and Securities Markets - 23. Managing Your Personal Finances - Appendix: Managing Risk and Insurance
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