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Business research methods / Alan Bryman, Emma Bell

Por: Colaborador(es): Tipo de material: TextoTextoDetalles de publicación: New York : Oxford University Press, 2007Edición: 2nd edDescripción: xxxii, 786 p. : il. ; 25 cmISBN:
  • 9780199284986
Tema(s): Clasificación LoC:
  • HD 30 .4 B9165 2007
Contenidos:
Business research strategies - Research designs - Planning a research project and formulating research questions - Getting started : reviewing the literature - Ethics in business research - The nature of quantitative research - Sampling - Structured interviewing - Self-completion questionnaires - Asking questions - Structured observation - Content analysis - Secondary analysis and official statistics - Quantitative data analysis - Using SPSS for Windows - The nature of qualitative research - Ethnography and participant observation - Interviewing in qualitative research - Focus group - Language in qualitative research - Documents as sources of data - Qualitative data analysis - Computer-assisted qualitative data analysis : using Nvivo - Breaking down the quantitative/qualitative divide - Mixed methods research : Combining quantitative and qualitative research - Internet research methods - Writing up business research
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Tipo de ítem Biblioteca actual Biblioteca de origen Colección Signatura topográfica Copia número Estado Notas Fecha de vencimiento Código de barras Reserva de ítems
Libros para consulta en sala Libros para consulta en sala Biblioteca Antonio Enriquez Savignac Biblioteca Antonio Enriquez Savignac COLECCIÓN RESERVA HD 30 .4 B9165 2007 (Navegar estantería(Abre debajo)) 1 Tránsito Negocios Internacionales 021157
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Incluye referencias bibliográficas: p. [735]-759 e índices

Business research strategies - Research designs - Planning a research project and formulating research questions - Getting started : reviewing the literature - Ethics in business research - The nature of quantitative research - Sampling - Structured interviewing - Self-completion questionnaires - Asking questions - Structured observation - Content analysis - Secondary analysis and official statistics - Quantitative data analysis - Using SPSS for Windows - The nature of qualitative research - Ethnography and participant observation - Interviewing in qualitative research - Focus group - Language in qualitative research - Documents as sources of data - Qualitative data analysis - Computer-assisted qualitative data analysis : using Nvivo - Breaking down the quantitative/qualitative divide - Mixed methods research : Combining quantitative and qualitative research - Internet research methods - Writing up business research

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