Modern competitive analysis / Sharon M. Oster
Tipo de material:
TextoDetalles de publicación: New York : Oxford University Press, c1999Edición: 3rd edDescripción: x, 434 p. : il. ; 24 cmISBN: - 019511941X (alk. paper)
- 9780195119411
- HD 41 O852 1999
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 41 O852 1999 (Navegar estantería(Abre debajo)) | 1 | Tránsito | Negocios Internacionales | 021162 |
Incluye referencias bibliográficas: p. 375-409 e índice
The Competitive Environment - Efficient Markets - Industry Analysis - Understanding the Impediments to Entry - Groups Within Industries - Competing in Global Markets - Inside the Organization - Competitive for Advantage - Organization Goals : Politics and Power in the Organization - Organizational Structure and Strategic Planning - Corporate Diversification - Vertical Linkages - Mergers, Acquisitions, and Strategic Alliances - Rivalry - Understanding Rivalry : Game Theory - Product Positioning and Strategic Marketing - Competitive Pricing - Competitive Research and Development and Innovation - Regulatory Issues in Strategic Planning - The Planning Process - The Strategic Planning Process
Fondos PROMEP Compra 100305 1259.30
