Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.
Detalles de publicación: New York : McGraw-Hill/Irwin, c2011Edición: 10a edDescripción: xx, 747 p. : il. ; 24 cmISBN:- 9780073375915 (acid-free paper)
- 0073375918 (acid-free paper)
- 9780071221207 (pbk.)
- 0071221204 (pbk.)
- HD 30 .22 T4541 2011
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HD 30 .22 T4541 2011 (Navegar estantería(Abre debajo)) | 3 | Disponible | Gastronomia | 023330 | |||
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HD 30 .22 T4541 2011 (Navegar estantería(Abre debajo)) | 4 | Disponible | Gastronomia | 023331 |
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| HD30.22 K251 2004 Economía de empresa / | HD30.22 K251 2004 Economía de empresa / | HD30.22 K251 2004 Economía de empresa / | HD 30 .22 T4541 2011 Managerial economics : foundations of business analysis and strategy / | HD 30 .22 T4541 2011 Managerial economics : foundations of business analysis and strategy / | HD 30 .22 T4541 2011 Managerial economics : foundations of business analysis and strategy / | HD 30 .23 C625 Making hard decisions with DecisionTools / |
Incluye referencias bibliográficas e índice
PART I SOME PRELIMINARIES; C.1 Managers, Profits, and Markets -- C.2 Demand, Supply, and Market Equilibrium -- C.3 Marginal Analysis for Optimal Decisions -- C.4 Basic Estimation Techniques -- PART II DEMAND ANALYSIS; C.5 Theory of Consumer Behavior -- C.6 Elasticity and Demand -- C.7 Demand Estimation and Forecasting -- Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms -- PART III PRODUCTION AND COST ANALYSIS; C.8 Production and Cost in the Short Run -- C.9 Production and Cost in the Long Run -- C.10 Production and Cost Estimation -- Online Topic 2: Linear Programming -- PART IV PROFIT MAXIMIZATION IN VARIOUS MARKET STRUCTURES; C.11 Managerial Decisions in Competitive Markets -- C.12 Managerial Decisions for Firms with Market Power -- C.13 Strategic Decision Making in Oligopoly Markets -- PART V ADVANCED TOPICS IN MANAGERIAL ECONOMICS; C.14 Advanced Pricing Techniques -- Online Topic 3: Pricing Multiple Products Related in Production -- C.15 Decisions under Risk and Uncertainty -- C.16 Government Regulation of Business -- Online Topic 4: The Investment Decision -- APPENDIX: STATISTICAL TABLES -- ANSWERS TO TECHNICAL PROBLEMS -- INDEX
"Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning."--P. Web editorial
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