Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho
Tipo de material:
TextoDetalles de publicación: London : Prentice Hall, 1995Edición: Student editionDescripción: x, 556 p. : il., tablas ; 24 cmISBN: - 0134395301
- 9780134395302
- G 155 .A1 T7275 M3455
Contenidos:
The tourism environment -- Regional and public sector policies -- Trends and developments -- Tourism management -- Strategic and operational management -- Financial management -- Quality management -- Tourism marketing -- Consumer behavior, marketing research, and segmentation -- Managing the marketing mix -- Strategic marketing and planning -- Analytical methods applied to tourism -- Economics and forecasting
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | G 155 .A1 T7275 M3455 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 025390 |
Total de reservas: 0
Navegando Biblioteca Antonio Enriquez Savignac estanterías, Colección: COLECCIÓN RESERVA Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| G 155 .A1 T7274 Touring cultures : transformations of travel and theory / | G 155 .A1 T7275 Tourism and biodiversity : achieving common goals towards sustainability / | G155.A1 T7275 2006 Tourism and social identities : global frameworks and local realities / | G 155 .A1 T7275 M3455 Tourism marketing and management handbook / | G155.A1 T7275w 2002 Tourism market trends : world overview [and] tourism topics | G155.A1 T7275w 2003 Tourism market trends : world overview [and] tourism topics | G155.A1 T7275w 2005 Tourism market trends : world overview [and] tourism topics |
Incluye referencias bibliográficas e índice
The tourism environment -- Regional and public sector policies -- Trends and developments -- Tourism management -- Strategic and operational management -- Financial management -- Quality management -- Tourism marketing -- Consumer behavior, marketing research, and segmentation -- Managing the marketing mix -- Strategic marketing and planning -- Analytical methods applied to tourism -- Economics and forecasting
Fondos PIFI Compra 110301 1183.00
