Strategic planning systems in hospitality and tourism / P. A. Phillips, L. Moutinho
Tipo de material:
TextoDetalles de publicación: Wallingford, UK : Cab International (CABI), c1998Descripción: ix, 212 p. : il. ; 24 cmISBN: - 0851992862
- 9780851992860
- TX 911 .3 .M27 P5581
Contenidos:
Resumen: "Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date, the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research."--P. [4]
The relevance of strategic planning systems -- The hospitality and tourism industry : strategic perspective -- The strategic planning process -- Strategic planning systems -- The strategic planning index -- The marketing planning index -- Designing and implementing effective strategic planning systems
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Incluye referencias bibliográficas: p. 192-205 e índice
The relevance of strategic planning systems -- The hospitality and tourism industry : strategic perspective -- The strategic planning process -- Strategic planning systems -- The strategic planning index -- The marketing planning index -- Designing and implementing effective strategic planning systems
"Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date, the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research."--P. [4]
Fondos PIFI Compra 110603 0.00
