Marketing magic : innovative and proven ideas for finding customers, making sales, and growing your business / Don Debelak
Tipo de material:
TextoSeries Detalles de publicación: Holbrook, MA. : Bob Adams, c1994Descripción: 303 p. ; 22 cmISBN: - 1558503528
- 155850351X
- HF 5415 .13 D2865
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .13 D2865 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 015838 |
Incluye referencias bibliográficas e índice
1. The six steps to marketing success -- 2. Finding the right customers -- 3. Uncovering the right product -- 4. Locating the right market -- 5. Customers : learning the keys that make customers buy -- 6. Creating a product advantage -- 7. Dominating with distribution -- 8. Finalizing your market strategy -- 9. The right way for your business -- 10. Personal contacts, referrals, speeches and publicity -- 11. Advertising, trade shows, seminars and direct mail -- 12. Bulletin boards, computers and talk shows -- 13. Creating and identity -- 14. Inspiring confidence -- 15. Copy and layout : motivating through print, radio, and tv -- 16. Promotions : another way to motivate -- 17. How to communicate with the skeptical consumer -- 18. Database marketing : the future is now -- 19. Communications : tactics to use every day -- 20. Making the customer comfortable -- 21. Closing : sales built on trust -- 22. Selling through direct mail, catalogs and the telephone -- 23. Selling with magazine, radio, and tv ads
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