Forbes greatest business stories of all time / by Daniel Gross and the editors of Forbes magazine
Tipo de material:
TextoDetalles de publicación: New York : John Wiley, c1996Descripción: vi, 362 p. : il. ; 23 cmISBN: - 0471143146
- HF 5386 G8781
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5386 G8781 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 028529 |
"Byron Preiss Visual Publications book."
Incluye referencias bibliográficas e indice
Foreword by Timothy C. Forbes -- Robert Morris: America's First Financier -- Cyrus McCormick's Reaper and the Industrialization of Farming -- John D. Rockefeller and the Modern Corporation -- J.P. Morgan Saves the Country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of Stock Ownership -- David Sarnoff RCA, and the Rise of Broadcasting -- Walt Disney and his Family-Entertainment Empire -- John H. Johnson: Finding the Black Consumer -- David Ogilvy and the Creation of Modern Advertising -- Ray Kroc, McDonald's, and the Fast-Food Industry -- Betting the Company: Joseph Wilson and the Xerox 914 -- American Express and the Charge Card -- Mary Kay Ash and her Corporate Culture for Women -- Intel's Microprocessor and the Computer Revolution -- Sam Walton, Wal-Mart, and the Discounting of America -- William McGowan and MCI: A New World of Telecommnications -- The Turnaround at Harley-Davidson -- Kohlberg Kravis Roberts & Co. and the Leveraged Buyout -- William Gates and the Dominance of Microsoft -- Notes on Sources -- Index.
