Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi
Tipo de material:
TextoDetalles de publicación: Abingdon, Oxon ; New York, N.Y. : Routledge, c2011Edición: 1st edDescripción: xxi, 457 p. : il. ; 25 cmISBN: - 0415573769
- 9780415573764
- HF 5415 .13 E57
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .13 E57 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 028376 | |||
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HF 5415 .13 E57 (Navegar estantería(Abre debajo)) | 2 | Disponible | Negocios Internacionales | 028377 |
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| HF 5415 .13 B47 2007 Marketing estratégico / | HF 5415 .13 C63 2004 Plan de mercadotecnia / | HF 5415 .13 D2865 Marketing magic : innovative and proven ideas for finding customers, making sales, and growing your business / | HF 5415 .13 E57 Entrepreneurship marketing : principles and practice of SME marketing / | HF 5415 .13 F47 Un plan de mercadotecnia / | HF 5415 .13 F47 2001 Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano / | HF 5415 .13 F47 2004 Manual para elaborar un plan de Mercadotécnia : un enfoque Latinoamericano / |
Incluye referencias bibliográficas e índice
Marketing in SMEs / Mike Simpson, Nick Taylor and Jo Padmore -- Entrepreneurship marketing / Robert Hinson -- The role and relevance model of marketing in SMEs / Mike Simpson, Nick Taylor and Jo Padmore -- The marketing concept and market orientation : evolving definitions of marketing / Felix Mavondo -- The entrepreneurship marketing environment / Ayantunji Gbadamosi -- Understanding consumers in entrepreneurship marketing / NNamdi O. Madichie -- Entrepreneurship marketing research and SMEs / Robert Rugimbana, Richard Shambare and Maria Shambare -- Managing products in SMEs : a customer oriented perspective -- Ayantunji Gbadamosi -- Princing and pricing-related issues in SMEs / Paul Segius Koku -- The reality of distribution faced by SMEs / David Bamber -- Marketing communications for the SME / Teck-Yong eng and Graham Spickett-Jones -- Internet marketing / Jaya Akunuri -- Growing market strengths : management of innovations in high growth SMEs / Michael Lewrick, Maktoba Omar and Robert Williams -- SME retailing in the UK / Ogenyi Omar and Peter Fraser -- Relationship marketing and networks in entrepreneurship / Sue Halliday -- Internal marketing and service excellence in SMEs / Hina Khan -- International entrepreneurship and SMEs / Robin Lowe, Isobel Boole and Felicity Mendoza -- Franchising in entrepreneurship marketing / Kaushik V. Pandya -- Competition and competitive advantage in SMEs / Maktoba Omar -- Entrepreneurship growth at risk / Hosein Piranfar -- Marketing planning in small business / Frances Ekwulugo -- Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility / Sonny Nwankwo and Darlington Richards -- Region and the SME / Andrew Lindridge --Managing marketing resources : the consultant and the SME / Ian K. Bathgate -- Entrepreneurship marketing in informal economies / Anayo D. Nkamnebe and Nnnamdi O. Madichie -- Organizational environment and SME marketing practices in an emerging economy / Robert Hinson and Kofi Dadzie
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