Business research methods / Alan Bryman, Emma Bell
Tipo de material:
TextoDetalles de publicación: Oxford ; New York : Oxford University Press, ©2013Edición: 3a ediciónDescripción: xxxvii, 786 p. : il. ; 26 x 20 cmTipo de contenido: - texto
- sin medio
- volumen
- 9780199583409
- HD 30 .4 B79 2013
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 30 .4 B79 2013 (Navegar estantería(Abre debajo)) | 1 | Tránsito | Turismo Sustentable y Gestión Hotelera | 034089 |
Incluye referencias bibliográficas (p. 721-765) e índice
Business research strategies -- 2. Research designs -- 3. Planning a research project and formulating research questions -- 4. Getting started : reviewing the literature and formulating research questions -- 5. Ethics and politics in business research -- 6. The nature of quantitative research -- 7. Sampling -- 8. Structured interviewing -- 9. Self completion questionnaires -- 10. Asking questions -- 11. Structured observation -- 12. Content analysis -- 13. Secondary analysis and official statistics -- 14. Quantitative data analysis -- 15. Using SPSS for Windows -- 16. The nature of qualitative research -- 17. Ethnography and participant observation -- 18. Interviewing in qualitative research -- 19. Focus groups -- 20. Language in qualitative research -- 21. Documents as sources of data -- 22. Qualitative data analysis -- 23. Computer-assisted qualitative data analysis : using NVivo V7 -- 24. Breaking down the quantitative/qualitative divide -- 25. Mixed methods research : combining quantitative and qualitative research -- 26. E-research : using the Internet as object and method of data collection -- 27. Writing up business research
"Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results"--P. Web Editorial
Fondos Universidad Compra 20140602 1080.00
