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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston.

Por:

Esty, Daniel C [autor]

Colaborador(es):

Winston, Andrew S [autor]

Tipo de material: Texto

TextoSeries Colección Erasmo Marín CórdovaFecha de copyright: New Haven, [Conn.] : Yale University Press, ©2006Edición: 1a ediciónDescripción: xv, 366 paginas : ilustraciones ; 24 x 16 cmTipo de contenido:

texto

Tipo de medio:

sin medio

Tipo de soporte:

volumen

ISBN:

9780300119978 (cloth : alk. paper)
0300119976 (cloth : alk. paper)

Tema(s):

Clasificación LoC:

HD 30 .255 E88 2006

Recursos en línea:

Contenidos:

Introduction. The Environmental Lens. -- Part One. Preparing for a New World. -- 1. Eco-Advantage. -- 2. Natural Drivers of the Green Wave. 3. Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage. -- 4. Managing the Downside. -- 5. Building the Upside -- Part Three. What WaveRiders Do. -- 6. The Eco-Advantage Mindset. -- 7. Eco-Tracking. -- 8. Redesigning Your World. -- 9. Inspiring an Eco-Advantage Culture. -- Part Four. Putting It All Together. -- 10. Why Environmental Initiatives Fail. -- 11. Taking Action. -- 12. Eco-Advantage Strategy.

Resumen: "From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. " -- P. Web Editorial

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Existencias ( 3 )
Notas de título ( 4 )

Existencias
Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Signatura topográfica	Copia número	Estado	Notas	Código de barras
Libros para consulta en sala	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	COLECCIÓN RESERVA	HD 30 .255 E88 (Navegar estantería(Abre debajo))	1	No para préstamo	Ing. Ambiental	033612
Libros	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	COLECCIÓN RESERVA	HD 30 .255 E88 (Navegar estantería(Abre debajo))	2	Tránsito	Ing. Ambiental	036756
Libros	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	Colección General	HD 30 .255 E88 2006 (Navegar estantería(Abre debajo))	3	Disponible	Ingeniería Ambiental	039128

Total de reservas: 0

Incluye: referencias bibliográficas: (páginas 321-348) e índice

"From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. " -- P. Web Editorial

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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston.