Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston.

Por:

Esty, Daniel C [autor]

Colaborador(es):

Winston, Andrew S [coautor]

Tipo de material: Texto

texto

Tipo de medio:

sin medio

Tipo de soporte:

volumen

ISBN:

9780470393741
0470393742

Títulos uniformes:

Tema(s):

Clasificación LoC:

HD 30.255 E82 2009

Contenidos:

The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.

Resumen: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. " P. Web Editorial

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Existencias ( 1 )
Notas de título ( 6 )

Existencias
Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Signatura topográfica	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems
Libros para consulta en sala	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	COLECCIÓN RESERVA	HD 30.255 E82 2009 (Navegar estantería(Abre debajo))	1	No para préstamo	Negocios Internacionales		036283

Total de reservas: 0

Incluye referencias bibliográficas (páginas 323-352) e índice

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. " P. Web Editorial

Fondos PROMEP (Christine McCoy) compra 2014 351.20

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Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston.