B2B digital marketing / Michael Miller
Tipo de material:
TextoProductor: Indianapolis, Ind., USA : Distribuidor: Que, Fecha de copyright: ©2012Edición: 1ª ediciónDescripción: 339 páginas : ilustraciones, gráficas ; 23 x 15 cmTipo de contenido: - texto
- sin medio
- volumen
- 9780789748874
- 0789748878
- Business to business digital marketing
- HF 5415 .1265 M64 2012
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .1265 M64 2012 (Navegar estantería(Abre debajo)) | 1 | Tránsito | Innovación Empresarial | 040313 |
En cubierta "Using the web to market directly to businesses"
Part I: Planning -- Understanding digital marketing -- Segmenting your audiencia -- Planning for reach -- Planning for customer acquisition -- Planning for sales conversion -- Planning for customer retention -- Planning for customer loyalty -- Creating a digital B2B marketing plan -- Part II: Execution -- B2B Website marketing -- B2B Search engine marketing -- B2B Online advertising -- B2B Email marketing -- B2B Blog marketing -- B2B Social media marketing -- B2B Audio, video, and interactive marketing -- B2B Public relations -- B2B Mobile marketing -- Part III: Measurement and refocus -- Quantifying results -- Qualifyng results -- Looking forward
" The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today!
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