Introduction: The Real Value of the Meetings Industry -- Highlights to consider for a city that wants to develop a strategy through meetings -- Understanding the True Value of Meetings -- How Business Events Bring Added Value -- Bogotá Convention Bureau: Reinventing your destination in times of crisis -- Organic Growth in the Meetings Destination Industry (Grow Outside Your Borders) -- Case Study: PCMA's Global Growth -- Play to your strengths - How to attract the meetings market to your destination -- Balearic Islands Meetings Industry -- Cartagena de Indias Convention & Visitors Bureau -- IFEMA Madrid / Fairs, drivers of development and dynamization -- Management Technology 3.0 on Venues for Meetings -- Case Study: Singapore -- Case Study: Barcelona and Vienna -- Case Study: COCAL Best Practices -- Meetings Tourism in Argentina -- Meetings Tourism in Lisbon

"The present report builds on these results and offers a practical approach to the Meetings Industry focusing on the issues of marketing, the added value of business events, as well as on practical examples and best practices from the Americas, Asia and Europe, which we trust will provide valuable examples and essential insights and recommendations to this continually expanding tourism segment." -- P. web OMT

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