The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel Kennedy.
Tipo de material:
TextoProductor: Holbrook, Massachusetts : Distribuidor: B. Adams, Fecha de copyright: ©2000Edición: 2a ediciónDescripción: viii, 215 páginas ; 24 x 16 cmTipo de contenido: - texto
- sin medio
- volumen
- 1580622534
- HF 5415 .1 K35 2000
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .1 K35 2000 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 041060 |
Putting together the right message -- Presenting your message -- Picking the right targets -- Proving your case -- Putting your best foot forward -- Getting free advertising -- Malibuism---Becoming hot -- "Poor boy" marketing strategies ++ Maximizing total customer value -- Fueling word-of-mouth advertising -- Creating short-term sales surges -- New marketing technologies -- Hiring and firing the experts
" Some years ago, two brother decided to put themselves through college byt sharing the duties of running a small business. Early on, the business had its problems. But one brother stayed with the business and eventually came up with the powerful slogan, "Fresh, hot pizza delivered in 30 minutes or less, guaranteed." The brother who stayed was Tom Monaghan; the business was Domino's Pizza." -- P. [4]
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