The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.
Tipo de material:
TextoEditor: New York : Distribuidor: Crown Business, Fecha de copyright: ©2008Edición: 1a ediciónDescripción: xii, 336 paginas : ilustraciones ; 25 x 16 cmTipo de contenido: - texto
- sin medio
- volumen
- 9780307381736
- 0307381730
- HD 57 .7 L34 2008
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 45 G618 2013 (Navegar estantería(Abre debajo)) | Ejem. 1 | Tránsito | Innovación Empresarial | 041938 |
Incluye: índice
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
ONE: How and Why Innovation at -- Procter & Gamble Changed Its Game 1 -- TWO: What P&G's Innovation Transformation Means for You 18 -- PART ONE: DRAWING THE BIG PICTURE -- THREE: The Customer Is Boss: The Foundation of Successful Innovation 33 -- FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation 69 -- FIVE: Leveraging What You Do Best: Revitalizing Core Strengths with Innovation 95 -- PART TWO: MAKING INNOVATION HAPPEN -- SIX: Organizing for Innovation: Building Enabling Structures 119 -- SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market 154 -- EIGHT: Managing the Risks of Innovation 185 -- PART THREE: THE CULTURE OF INNOVATION -- NINE: Innovation Is a Team Sport: Courageous and Connected Culture 221 -- TEN: The New Job of the Leader: Innovation and Growth 253 -- CONCLUSION: How Jeff Immelt Made Innovation a Way of Life at GE 283 -- AFTERWORD 301 -- ACKNOWLEDGMENTS 307 -- INDEX 311
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