e-Business intelligence : turning information into knowledge into profit / Bernard Liautaud y Mark Hammond.
Tipo de material: TextoIdioma: Inglés Editor: New York : Distribuidor: McGraw-Hill, Fecha de copyright: ©2001Edición: 1a ediciónDescripción: xii, 306 páginas : ilustraciones, gráficas ; 23 x 16 cmTipo de contenido:- texto
- sin medio
- volumen
- 0071364781
- eBusiness intelligence
- 658.4/7 21
- HD 38 .7 L52 2001
Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala | Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 38 .7 L52 2001 (Navegar estantería(Abre debajo)) | Ejem.1 | No para préstamo (Préstamo interno) | Negocios Internacionales | 033533 |
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Incluye referencias bibliográficas e índice.
Part 1 The Quest for Intelligence. --
1. The New e-Business Intelligentsia. --
2.Information Governance. --
3.The Value of Information. --
4. Data Overload. --
5. e-Business Intelligence at Work. --
Part 2 Information Democracies. --
6. Enterprise Business Intelligence. --
7. Customer intelligence. --
8. Ecommerce Intelligence. --
Part 3 Information Embassies. --
9. e-Business Intelligence Extranets. --
10. Customer Care Extranets. --
11. Empty, as no business book should have a chapter 11! --
12. Information Brokers. --
13. Supply Chain Extranets. --
Part 4 Vision for Tomorrow. --
14. The e-Business Intelligence Future. --
15. Popular Misconceptions about an e-Business Intelligence Implementation. --
B. The Search for Return: Justifying the Investment.
Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence―intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other ebusiness giants, Liautaud explains the what, why, and how of ebusiness intelligence in the new information economy. Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of ebusiness solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liataud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year."