The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.

Por:

Lafley, A. G. (Alan G.) [autor.]

Colaborador(es):

Charan, Ram [autor]

Tipo de material: Texto

texto

Tipo de medio:

sin medio

Tipo de soporte:

volumen

ISBN:

9780307381736
0307381730

Tema(s):

Clasificación LoC:

HD 57 .7 L34 2008

Recursos en línea:

Contenidos:

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

Resumen: ONE: How and Why Innovation at -- Procter & Gamble Changed Its Game 1 -- TWO: What P&G's Innovation Transformation Means for You 18 -- PART ONE: DRAWING THE BIG PICTURE -- THREE: The Customer Is Boss: The Foundation of Successful Innovation 33 -- FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation 69 -- FIVE: Leveraging What You Do Best: Revitalizing Core Strengths with Innovation 95 -- PART TWO: MAKING INNOVATION HAPPEN -- SIX: Organizing for Innovation: Building Enabling Structures 119 -- SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market 154 -- EIGHT: Managing the Risks of Innovation 185 -- PART THREE: THE CULTURE OF INNOVATION -- NINE: Innovation Is a Team Sport: Courageous and Connected Culture 221 -- TEN: The New Job of the Leader: Innovation and Growth 253 -- CONCLUSION: How Jeff Immelt Made Innovation a Way of Life at GE 283 -- AFTERWORD 301 -- ACKNOWLEDGMENTS 307 -- INDEX 311

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Existencias
Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Signatura topográfica	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems
Libros para consulta en sala	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	COLECCIÓN RESERVA	HD 45 G618 2013 (Navegar estantería(Abre debajo))	Ejem. 1	Tránsito	Innovación Empresarial		041938

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Incluye: índice

ONE: How and Why Innovation at -- Procter & Gamble Changed Its Game 1 -- TWO: What P&G's Innovation Transformation Means for You 18 -- PART ONE: DRAWING THE BIG PICTURE -- THREE: The Customer Is Boss: The Foundation of Successful Innovation 33 -- FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation 69 -- FIVE: Leveraging What You Do Best: Revitalizing Core Strengths with Innovation 95 -- PART TWO: MAKING INNOVATION HAPPEN -- SIX: Organizing for Innovation: Building Enabling Structures 119 -- SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market 154 -- EIGHT: Managing the Risks of Innovation 185 -- PART THREE: THE CULTURE OF INNOVATION -- NINE: Innovation Is a Team Sport: Courageous and Connected Culture 221 -- TEN: The New Job of the Leader: Innovation and Growth 253 -- CONCLUSION: How Jeff Immelt Made Innovation a Way of Life at GE 283 -- AFTERWORD 301 -- ACKNOWLEDGMENTS 307 -- INDEX 311

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The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.

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